(Back again after an inadvertent blogging break...)
In a move that may go down in the media history books, Google will become an original programming content syndicator come September when it distributes content produced by "Family Guy's" Seth MacFarlane using its AdSense system. Google will place ad-embedded two-minute clips from a new initiative called "Seth MacFarlane’s Cavalcade of Cartoon Comedy" on thousands of relevant (young, male) web sites.
Google calls its new distribution mechanism Google Content Network and plans to spend in the "multimillion dollar" range to create the Cavalcade content. Taking a powerful page from the history of Hollywood and TV, Google, in other words, is vertically integrating into content production and ownership. Once Google becomes both a content producer and content distributor, there's no going back - the entertainment and Internet worlds will be forever changed.
obligations (not to mention that I'm moving back into the city in about seven days!) and I'm going off-grid for a few days until the insanity comes to a halt, which should be Monday.